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~person:"Philp, Matthew"
~person:"Sapena, Juan"
~person:"Tafesse, Wondwesen"
~subject:"Social media"
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3
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3
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Philp, Matthew
Sapena, Juan
Tafesse, Wondwesen
Martin, Sebastian
5
Ballings, Michel
3
Noseworthy, Theodore J.
3
Pancer, Ethan
3
Paniagua, Jordi
3
Van den Poel, Dirk
3
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Al-Dmour, Rand H.
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2
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Su, Na
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European journal of marketing
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1
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Marketing intelligence & planning
1
The journal of product & brand management
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1
Boosting engagement with healthy food on social media
Pancer, Ethan
;
Philp, Matthew
;
Noseworthy, Theodore J.
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 3007-3031
Persistent link: https://www.econbiz.de/10013457407
Saved in:
2
COVID-19 and the decline of active social media engagement
Poole, Maxwell
;
Pancer, Ethan
;
Philp, Matthew
; …
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 548-571
Persistent link: https://www.econbiz.de/10014482697
Saved in:
3
Content hungry : how the nutrition of food media influences social media engagement
Pancer, Ethan
;
Philp, Matthew
;
Poole, Maxwell
; …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 336-349
Persistent link: https://www.econbiz.de/10013177945
Saved in:
4
An experiential model of consumer engagement in social media
Tafesse, Wondwesen
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 424-434
Persistent link: https://www.econbiz.de/10011620587
Saved in:
5
Content strategies and audience response on
Facebook
brand pages
Tafesse, Wondwesen
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
Saved in:
6
Business performance and social media: Love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business Horizons
57
(
2014
)
6
,
pp. 719-728
performance than
Facebook
. …
Persistent link: https://www.econbiz.de/10011077913
Saved in:
7
Business performance and social media : love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business horizons
57
(
2014
)
6
,
pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Saved in:
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