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~person:"Piercy, Nigel"
~subject:"Accounting"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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Piercy, Nigel
Busse von Colbe, Walther
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European journal of marketing : EJM
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Marketing asset accounting
Piercy, Nigel
(
contributor
)
- In:
European journal of marketing : EJM
20
(
1986
)
1
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