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~person:"Piercy, Nigel"
~subject:"Business-to-business marketing"
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Business-to-business marketing
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Piercy, Nigel
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Journal of marketing management : MM
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Drivers of sales and marketing collaboration in business-to-business selling organisations
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 611-633
Persistent link: https://www.econbiz.de/10003874181
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