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~person:"Piercy, Nigel"
~subject:"Globalization"
~subject:"Kundenwert"
~subject:"Positionierung <Marketing>"
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Globalization
Kundenwert
Positionierung <Marketing>
Marketing management
25
Marketingmanagement
25
Marketing
12
Strategisches Management
12
Strategic management
9
Marketingstrategie
4
Selling
4
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4
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3
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2
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Organisatorischer Wandel
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1
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English
6
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Piercy, Nigel
Kumar, V.
7
Gupta, Sunil
6
Eggert, Andreas
5
Mohammad Falahat
5
Hooley, Graham J.
4
Ko, Eunju
4
Laroche, Michel
4
Mela, Carl F.
4
Petersen, J. Andrew
4
Rajagopal
4
Ahearne, Michael
3
Gabrielsson, Peter
3
Kim, Kyung Hoon
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Kowalik, Izabela
3
Lee, Yan Yin
3
Lehmann, Donald R.
3
Manning, Gerald L.
3
Nicoulaud, Brigitte M.
3
Pepels, Werner
3
Reece, Barry L.
3
Samli, A. Coskun
3
Ulaga, Wolfgang
3
Akter, Shahriar
2
Aspers, Patrik
2
Bahreinizad, Manizheh
2
Bates, Ken
2
Bauer, Hans H.
2
Baumann-Pauly, Dorothée
2
Blasco-López, Ma Francisca
2
Bruhn, Manfred
2
Burton, Jamie
2
Böhmann, Tilo
2
Cabanelas, Pablo
2
Cravens, David W.
2
Crick, James M.
2
Dawar, Niraj
2
Diehl, Sandra
2
Elg, Ulf
2
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The marketing review
2
Journal of marketing management : MM
1
Source
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ECONIS (ZBW)
6
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1
Marketing strategy & competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte M.
-
2012
-
5th ed.
Persistent link: https://www.econbiz.de/10009261271
Saved in:
2
Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
The marketing review
10
(
2010
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
Saved in:
3
Management framework guiding strategic thinking in rapidly changing markets
Cravens, David W.
;
Piercy, Nigel
;
Baldauf, Artur
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 331-49
Persistent link: https://www.econbiz.de/10003830988
Saved in:
4
Corporate social responsibility : impacts on strategic marketing and customer value
Piercy, Nigel
;
Lane, Nikala
- In:
The marketing review
9
(
2009
)
4
,
pp. 335-360
Persistent link: https://www.econbiz.de/10003916461
Saved in:
5
Marketing strategy and competitive positioning
Hooley, Graham J.
-
2008
-
4th ed.
Persistent link: https://www.econbiz.de/10013481979
Saved in:
6
Marketing strategy and competitive positioning
Hooley, Graham J.
-
2004
-
3. ed
Persistent link: https://www.econbiz.de/10001782878
Saved in:
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