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~person:"Pike, Steven"
~person:"Scherhag, Knut"
~person:"Wang, Youcheng"
~subject:"Relationship marketing"
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Pike, Steven
Scherhag, Knut
Wang, Youcheng
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Journal of hospitality marketing & management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Perception of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis
Murdy, Samantha
;
Pike, Steven
- In:
Tourism management : research, policies, practice
33
(
2012
)
5
,
pp. 1281-1285
Persistent link: https://www.econbiz.de/10009540747
Saved in:
2
Visitor relationship orientation of destination marketing organizations
Pike, Steven
;
Murdy, Samantha
;
Lings, Ian
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
4
,
pp. 443-453
Persistent link: https://www.econbiz.de/10009247529
Saved in:
3
Assessing the web-based destination marketing activities : a relationship marketing perspective
Cobos, Liza M.
;
Wang, Youcheng
;
Okumus, Fevzi
- In:
Journal of hospitality marketing & management
18
(
2009
)
4
,
pp. 421-444
Persistent link: https://www.econbiz.de/10003862061
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