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~person:"Pike, Steven D."
~person:"Toole, Andrew A."
~subject:"Destination Marketing Organisations"
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Destination brand performance measures : a consumer based
brand
equity
approach
Pike, Steven D.
-
2005
measure of consumer based
brand
equity
for a competitive set of destinations in Australia. Measure of brand salience, brand …
Persistent link: https://www.econbiz.de/10009437636
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