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~person:"Pike, Steven D."
~subject:"Destination Marketing"
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An application of the CBBE model to assess brand loyalty for a long haul travel destination
Bianchi, Constanza
;
Pike, Steven D.
-
2010
previous studies have examined perceptions held by South American consumers. Drawing on a model of consumer-based
brand
equity
…
Persistent link: https://www.econbiz.de/10009438000
Saved in:
2
Destination branding case study : tracking
brand
equity
for an emerging destination between 2003 and 2007
Pike, Steven D.
-
2010
effectiveness over time. This article reports an attempt to oprationalize the concept of consumer-based
brand
equity
(CBBE) for an …
Persistent link: https://www.econbiz.de/10009483501
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