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~person:"Pillai, Kishore Gopalakrishna"
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Pillai, Kishore Gopalakrishna
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Calibration of consumer knowledge of the web
Pillai, Kishore Gopalakrishna
;
Hofacker, Charles
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 254-267
Persistent link: https://www.econbiz.de/10003562043
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