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~person:"Pillai, Sreejesh S."
~subject:"Germany"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles written by one author"
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Germany
Internet marketing
Advertising
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Advertising effects
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Brand image
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Brand management
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Computerspiel
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Online-Marketing
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Video game
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Advergames
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Experimental design
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Game theory
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Game-product congruence
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Aufsatz in Zeitschrift
Collection of articles written by one author
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Pillai, Sreejesh S.
Sreejesh, S.
7
Vashisht, Devika
7
Hernandez, Monica D.
4
Dwivedi, Yogesh Kumar
3
Ghosh, Tathagata
3
Ponnet, Koen
3
Vanwesenbeeck, Ini
3
Walrave, Michel
3
Buijzen, Moniek
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Choi, Yung Kyun
2
Guo, Xiaolong
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Mau, Gunnar
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Minor, Michael
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Nelson, Michelle R.
2
Ozuem, Wilson
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Prasad, Jason
2
Quilliam, Elizabeth Taylor
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Reijmersdal, Eva A. van
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Taylor, Charles Raymond
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Teipen, Christina
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Terlutter, Ralf
2
Yoon, Sukki
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Agag, Gomaa M.
1
Ahern, Lee
1
Ahmed, Md. Tanveer
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Alamäki, Ari
1
Amann, Rolf
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An, Soontae
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Ashley, Christy
1
Auty, Susan
1
Bang Nguyen Viet
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Baoku, Li
1
Barnes, Stuart J.
1
Bassiouni, Dina H.
1
Bellman, Steven
1
Bellur, Saraswathi
1
Berlo, Zeph M. C. van
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Biercewicz, Konrad
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
2
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
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