Priilaid, D.; Barendse, J.; Kato-Kalule, C.; Mubangizi, A. - In: South African Journal of Business Management 44 (2013) 3, pp. 21-30
With previous wine marketing studies confirming the effect of extrinsic cues such as price, area-of-origin, and expert … ratings on sighted appreciation, we report on a tasting room experiment aimed to determine the prevalence and impact of wine … brands across user categories of education, gender, expertise and age. Here 83 subjects assessed six different entry …