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~person:"Pitt, Leyland F."
~subject:"Beschaffung"
~subject:"Marketing management"
~subject:"Social Web"
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Beschaffung
Marketing management
Social Web
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
4
Supplier relationship management
4
Brand image
2
Brand management
2
Business-to-Business-Marketing
2
Markenführung
2
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2
Marketingmanagement
2
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2
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2
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B2B brand engagement
1
B2B relationships
1
B2B sales
1
B2B salespeople
1
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Customer value
1
Employee-based brand equity
1
Firm performance
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Firmenimage
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Internet marketing
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Online-Marketing
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Verkauf
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Virales Marketing
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Pitt, Leyland F.
Kleinaltenkamp, Michael
15
Agnihotri, Raj
9
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Terho, Harri
7
Hofmaier, Richard
6
Johnston, Wesley J.
6
Lilien, Gary L.
6
Grewal, Rajdeep
5
Itani, Omar S.
5
Rangarajan, Deva
5
Backhaus, Klaus
4
Cartwright, Severina
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Christodoulides, George
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Homburg, Christian
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Jacob, Frank
4
Kreutzer, Ralf T.
4
Mora Cortez, Roberto
4
Möller, K. E. Kristian
4
Nolte, Philipp Johannes
4
Ritter, Thomas
4
Rumler, Andrea
4
Sharma, Arun
4
Turnbull, Peter W.
4
Ulaga, Wolfgang
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Valla, Jean-Paul
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Wille-Baumkauff, Benjamin
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Baaken, Thomas
3
Baal, Sebastian van
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Bill, Fabian
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Blankson, Charles
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Blythe, Jim
3
Brown, Brian P.
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Claßen, Matthias
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Cova, Bernard
3
Dingus, Rebecca
3
Eggert, Andreas
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Fließ, Sabine
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Industrial marketing management : the international journal for industrial and high-tech firms
2
European journal of marketing
1
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ECONIS (ZBW)
4
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Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
2
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
3
business-to-business
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
4
Business-to-business
marketing : a strategic approach
Morris, Michael H.
;
Pitt, Leyland F.
;
Honeycutt, Earl D.
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10001535221
Saved in:
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