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~person:"Pitt, Leyland F."
~subject:"Marketing management"
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Marketing management
Brand management
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7
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7
B-to-B-Marketing
6
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Pitt, Leyland F.
Keller, Kevin Lane
18
Melewar, T. C.
15
Laukkanen, Tommi
10
O'Cass, Aron
9
Baumgarth, Carsten
8
Di Benedetto, C. Anthony
8
Kleinaltenkamp, Michael
8
Adeola, Ogechi
7
Kitchen, Philip J.
7
Ko, Eunju
7
Lindgreen, Adam
7
Urde, Mats
7
Aaker, David A.
6
Balmer, John M. T.
6
Bruhn, Manfred
6
Burmann, Christoph
6
Foroudi, Pantea
6
Hirvonen, Saku
6
Hofmaier, Richard
6
MacInnis, Deborah J.
6
Meffert, Heribert
6
Reijonen, Helen
6
Šerić, Maja
6
Balmer, John M.T.
5
Chan-Olmsted, Sylvia M.
5
Hinson, Robert
5
Kim, Kyung Hoon
5
Kumar, V.
5
Lim, Weng Marc
5
Loureiro, Sandra Maria Correia
5
Merrilees, Bill
5
Ngo, Liem Viet
5
Pepels, Werner
5
Schultz, Don E.
5
Terho, Harri
5
Woisetschläger, David
5
Yan, Ruiliang
5
Bang Nguyen Viet
4
Bang, Nguyen
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Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of product & brand management
1
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1
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
2
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
3
Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
4
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
5
Business-to-business marketing : a strategic approach
Morris, Michael H.
;
Pitt, Leyland F.
;
Honeycutt, Earl D.
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10001535221
Saved in:
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