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~person:"Pitt, Leyland F."
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Search: subject_exact:"Markenführung"
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Pitt, Leyland F.
Esch, Franz-Rudolf
76
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57
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52
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44
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39
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ECONIS (ZBW)
19
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1
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
2
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
3
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
4
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
5
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
6
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
7
Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
Saved in:
8
Managing the franchised brand : the franchisees' perspective
Pitt, Leyland F.
;
Napli, Julie
;
Van der Merwe, Rian
- In:
Advances in corporate branding
,
(pp. 59-71)
.
2017
Persistent link: https://www.econbiz.de/10011584992
Saved in:
9
Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
10
Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities
Morrish, Sussie C.
;
Pitt, Leyland F.
;
Vella, Joseph
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011814583
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