//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Plinke, Wulff"
~person:"Tzempelikos, Nektarios"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Investitionsgütermarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
B-to-B-Marketing
18
Business-to-business marketing
18
Investitionsgütermarketing
11
Lieferantenmanagement
9
Supplier relationship management
9
Marketing management
6
Theorie
6
Theory
6
Beziehungsmanagement
4
Marketing
4
Physical distribution
4
Vertrieb
4
Angebotsbearbeitung
3
Auftragsabwicklung
3
Bibliometrics
3
Bibliometrie
3
Business-to-Business-Marketing
3
Contract
3
Financial Engineering
3
Financial engineering
3
Inter-firm cooperation
3
Negotiation techniques
3
Order processing
3
Project management
3
Projektmanagement
3
Unternehmenskooperation
3
Verhandlungstechnik
3
Vertrag
3
Aufsatzsammlung
2
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Competitive strategy
2
Direktmarketing
2
Economics
2
International marketing
2
Internationales Marketing
2
Key account management
2
Key-Account-Management
2
Market research
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
5
Article
3
Type of publication (narrower categories)
All
Collection of articles of several authors
4
Lehrbuch
4
Sammelwerk
4
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatzsammlung
3
Handbook
2
Handbuch
2
Textbook
2
more ...
less ...
Language
All
German
4
English
3
Undetermined
1
Author
All
Plinke, Wulff
Tzempelikos, Nektarios
Kleinaltenkamp, Michael
16
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Terho, Harri
5
Grewal, Rajdeep
4
Lilien, Gary L.
4
Pepels, Werner
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Agnihotri, Raj
3
Backhaus, Klaus
3
Blankson, Charles
3
Blythe, Jim
3
Cartwright, Severina
3
Claßen, Matthias
3
Cova, Bernard
3
Eggert, Andreas
3
Fließ, Sabine
3
Guo, Chiquan
3
Homburg, Christian
3
Hüttner, Manfred
3
Jacob, Frank
3
Keränen, Joona
3
Kliche, Mario
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Parvinen, Petri
3
Teichmann, Jochen
3
Turnbull, Peter W.
3
Ulkuniemi, Pauliina
3
Worm, Stefan
3
Yan, Ruiliang
3
Zimmerman, Alan S.
3
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
more ...
less ...
Published in...
All
Technischer Vertrieb
4
Engineering online library
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
1
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
Journal positioning meta-issues as evolving contexts : organizational marketing at the crossroads
Lichtenthal, J. David
;
Tzempelikos, Nektarios
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 40-52
Persistent link: https://www.econbiz.de/10011822284
Saved in:
3
Approaching Key Account Management from a long-term perspective
Tzempelikos, Nektarios
;
Gounaris, Spiros
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009732195
Saved in:
4
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920166
Saved in:
5
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
6
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
Saved in:
7
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
8
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->