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~person:"Plinke, Wulff"
~subject:"Kfz-Industrie"
~subject:"Theory"
~type_genre:"Lehrbuch"
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Kfz-Industrie
Theory
Investitionsgütermarketing
4
Lieferantenmanagement
4
Marketingmanagement
4
Supplier relationship management
4
Theorie
4
Marketing management
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Business-to-business marketing
2
Competitive strategy
2
Direktmarketing
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International marketing
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Internationales Marketing
2
Market segmentation
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Marktsegmentierung
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Strategic management
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Strategisches Management
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Value creation
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Wettbewerbsstrategie
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Beschaffung
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Business-to-Business-Marketing
1
Customer service
1
Inter-firm cooperation
1
Kundenmanagement
1
Kundenservice
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Physical distribution
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Preismanagement
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Pricing strategy
1
Procurement
1
Product management
1
Produktmanagement
1
Relationship marketing
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Sales promotion
1
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Verkaufsförderung
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Plinke, Wulff
Werner, Hartmut
11
Kleinaltenkamp, Michael
7
Backhaus, Klaus
4
Koppelmann, Udo
4
Appelfeller, Wieland
3
Buchholz, Wolfgang
3
Fischer, Michael
3
Hofbauer, Günter
3
Mashhour, Tarek
3
Voeth, Markus
2
Bennett, Rebekah
1
Bruhn, Manfred
1
Corsten, Hans
1
Eichler, Bernd
1
Gemünden, Hans Georg
1
Godson, Mark
1
Grönroos, Christian
1
Gössinger, Ralf
1
Iliev, Nikolai
1
Johnston, Mark W.
1
Kuhlmann, Eberhard
1
Marshall, Greg W.
1
McColl-Kennedy, Janet R.
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Russell-Bennett, Rebekah
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Schaper, Thorsten
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Schneider, Dieter J.
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Schneider, Dieter J. G.
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Sydow, Jörg
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Technischer Vertrieb
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Engineering online library
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ECONIS (ZBW)
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1
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
2
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
Saved in:
3
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
4
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
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