//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Plinke, Wulff"
~subject:"Theorie"
~type_genre:"Case study"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Theorie
B-to-B-Marketing
6
Business-to-business marketing
6
Investitionsgütermarketing
5
Lieferantenmanagement
3
Marketingmanagement
3
Supplier relationship management
3
Theory
3
Beziehungsmanagement
2
Beziehungsmarketing
2
Inter-firm cooperation
2
Marketing management
2
Physical distribution
2
Relationship marketing
2
Unternehmenskooperation
2
Vertrieb
2
Angebotsbearbeitung
1
Auftragsabwicklung
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Business-to-Business-Marketing
1
Competitive strategy
1
Contract
1
Customer service
1
Direktmarketing
1
Financial Engineering
1
Financial engineering
1
International marketing
1
Internationales Marketing
1
Kundenmanagement
1
Kundenservice
1
Management
1
Market segmentation
1
Marktsegmentierung
1
Negotiation techniques
1
Order processing
1
Preismanagement
1
Pricing strategy
1
Procurement
1
Product management
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Case study
Sammelwerk
Aufsatzsammlung
3
Collection of articles of several authors
3
Lehrbuch
3
Aufsatz im Buch
2
Book section
2
Textbook
2
Handbook
1
Handbuch
1
more ...
less ...
Language
All
German
3
Author
All
Plinke, Wulff
Kleinaltenkamp, Michael
9
Backhaus, Klaus
3
Blythe, Jim
1
Boysen, Werner
1
Bruhn, Manfred
1
Büschken, Joachim
1
Fließ, Sabine
1
Friedrich, Wilhelm
1
Garbe, Bernd
1
Gil Lafuente, Ana María
1
Gil-Lafuente, Jaime
1
Günter, Bernd
1
Heger, Dominik K.
1
Homburg, Christian
1
Jacob, Frank
1
Klinkers, Michael
1
Landwehr, Stefan
1
Meffert, Heribert
1
Merigo, Jose Maria
1
Meyer, Margit
1
Mitręga, Maciej
1
Pepels, Werner
1
Reinkemeier, Christoph
1
Rätz, Diana
1
Schneckenburger, Timo
1
Storp, Nancy
1
Strothmann, Karl-Heinz
1
Totzek, Dirk
1
Tscheulin, Dieter K.
1
Voeth, Markus
1
Voigt, Kai-Ingo
1
Waśkowski, Zygmunt
1
Wehrle, Friedrich
1
Weiber, Rolf
1
Zech, Armin
1
Zimmerman, Alan S.
1
more ...
less ...
Published in...
All
Technischer Vertrieb
3
Engineering online library
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
2
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
3
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->