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~person:"Poels, Karolien"
~subject:"Online-Marketing"
~subject:"Panel"
~subject:"Video game"
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Poels, Karolien
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Herrewijn, Laura
;
Poels, Karolien
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10009722525
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