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~person:"Poirel, Carole"
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La stratégie de distribution multiple : à la recherche de synergies entre canal physique et canal virtuel
Poirel, Carole
;
Bonet Fernandez, Dominique
- In:
Revue française de gestion : hommes et techniques
34
(
2008
)
182
,
pp. 155-170
Persistent link: https://www.econbiz.de/10003731833
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