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Polonsky, Michael Jay
Kapelianis, Dimitri
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New directions in international advertising research
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A cross-cultural examination of the environmental information on packaging : implications for advertisers
Polonsky, Michael Jay
;
Carlson, Les
;
Prothero, Andrea
; …
- In:
New directions in international advertising research
,
(pp. 153-174)
.
2002
Persistent link: https://www.econbiz.de/10001785317
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