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~person:"Pomegbe, Wisdom Wise Kwabla"
~subject:"Marketing management"
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Search: subject:"Produktinnovation"
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Marketing management
New product development
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Produktentwicklung
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Marketingmanagement
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3
Innovation management
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Innovationsmanagement
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Pomegbe, Wisdom Wise Kwabla
Calantone, Roger J.
6
Dogbe, Courage Simon Kofi
4
Nijssen, E. J.
4
O'Cass, Aron
4
Banerjee, Sumitro
3
Carbonell, Pilar
3
Di Benedetto, C. Anthony
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Ferdinand, Augusty Tae
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Kohlbacher, Florian
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Morgan, Todd
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Mu, Jifeng
3
Paczkowski, Walter R.
3
Reid, Mike
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Sudhir, K.
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Tidd, Joseph
3
Van Den Bulte, Christophe
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Zhang, Jing
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Abril Barrie, Carmen
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Adhikari, Atanu
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Ahmadi, Hormoz
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Ali, Sadaqat
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Ali, Shabahat
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Andriyansah
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Angelmar, Reinhard
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Anokhin, Sergey Alexander
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Aspara, Jaakko
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Bamfo, Bylon Abeeku
2
Barczak, Gloria
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Bartoloni, Eleonora
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Bassano, Clara
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Baussola, Maurizio
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Borah, Prasad Siba
2
Boso, Nathaniel
2
Cavicchi, Alessio
2
Chen, Annie Huiling
2
Choi, Jeonghye
2
Cotton, Christopher
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International journal of innovation management
2
European journal of innovation management
1
Society and business review
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ECONIS (ZBW)
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Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba
;
Dogbe, Courage Simon Kofi
;
Pomegbe, …
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
Saved in:
2
Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghana
Borah, Prasad Siba
;
Pomegbe, Wisdom Wise Kwabla
;
Dogbe, …
- In:
Society and business review
17
(
2022
)
4
,
pp. 485-505
Persistent link: https://www.econbiz.de/10013454474
Saved in:
3
Market orientation and new product success relationship : the role of innovation capability, absorptive capacity, green brand positioning
Dogbe, Courage Simon Kofi
;
Bamfo, Bylon Abeeku
; …
- In:
International journal of innovation management
25
(
2021
)
3
,
pp. 2150033-1-2150033-30
Persistent link: https://www.econbiz.de/10012593369
Saved in:
4
Market orientation and new product superiority among small and medium-sized enterprises (SMEs) : the moderating role of innovation capability
Dogbe, Courage Simon Kofi
;
Tian, Hong-Yun
;
Pomegbe, …
- In:
International journal of innovation management
24
(
2020
)
5
,
pp. 2050043-1-2050043-25
Persistent link: https://www.econbiz.de/10012271383
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