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~person:"Poon, Patrick"
~subject:"Cultural identity"
~subject:"Marketing communication"
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Cultural identity
Marketing communication
International marketing
4
Internationales Marketing
4
Kulturelle Identität
3
Business ethics
2
China
2
Consumer behaviour
2
Corporate Social Responsibility
2
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2
Globalisierung
2
Globalization
2
Konsumentenverhalten
2
Unternehmensethik
2
Advertising
1
Advertising effects
1
Australia
1
Brand management
1
Customer satisfaction
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Global consumer culture
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International Business
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Kundenzufriedenheit
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Markenführung
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Poon, Patrick
Mooij, Marieke K. de
11
Cleveland, Mark
5
Laroche, Michel
5
Manrai, Ajay K.
5
Teng, Lefa
5
Torelli, Carlos J.
5
Bartikowski, Boris
4
Batra, Rajeev
4
Keh, Hean Tat
4
Mueller, Barbara
4
Steenkamp, Jan-Benedict E. M.
4
Usunier, Jean-Claude
4
Feinberg, Fred M.
3
Manrai, Lalita A.
3
Okazaki, Shintaro
3
Peñaloza, Lisa
3
Taylor, Charles Raymond
3
Visconti, Luca M.
3
Belk, Russell W.
2
Bodenstein-Köppl, Birgit
2
Brandt, Corine van den
2
Broderick, Amanda J.
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Demangeot, Catherine
2
Diehl, Sandra
2
Gould, Thomas H. P
2
Guo, Xiaoling
2
Hendriks, Berna
2
Hofstede, Geert
2
Lee, Julie Anne
2
Leeflang, Peter
2
Mady, Tarek T.
2
Mahajan, Vijay
2
Moon, Sangkil
2
Nakata, Cheryl
2
Noskova, Elena Viktorovna
2
Pennemann, Karin
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Journal of business research : JBR
1
Journal of global marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
3
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1
Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi
;
Poon, Patrick
;
Wang, Haizhong
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
Saved in:
2
Special issue: Ethical and social issues in global marketing
Poon, Patrick
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009617948
Saved in:
3
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
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