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~person:"Pourazad, Naser"
~subject:"Funktechnik"
~subject:"Online-Marketing"
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Funktechnik
Online-Marketing
Consumer behaviour
2
Internet marketing
2
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Mobile Anwendung
2
Mobile application
2
Mobile applications
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Mobile communications
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Beziehungsmarketing
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Competitive advantage
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Customer experience
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Customer integration
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Kundenintegration
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Leistungsmotivation
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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Mobile Business
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Mobile Marketing
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Mobile apps
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Virales Marketing
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Wettbewerbsvorteil
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Zahlungsbereitschaftsanalyse
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consumer engagement
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consumer involvement
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motivation
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Pourazad, Naser
Broeckelmann, Philipp
3
Kesler, Reinhold
3
Lehr, William
3
Michaelidou, Nina
3
Moro, Sérgio
3
Rita, Paulo
3
Rosston, Gregory L.
3
Stocchi, Lara
3
Bapna, Ravi
2
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Bauer, Christine
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Cui, Xuebin
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Gans, Joshua
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Ghose, Anindya
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Gröppel-Klein, Andrea
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Gupta, Sunil
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Heinemann, Gerrit
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King, Stephen P.
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Kurtz, Oliver Tuna
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Law, Chun Hung Roberts
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Li, Sali
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Liu, Yinyuan
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Okazaki, Shintaro
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Roy, Souvik
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Salop, Steven C.
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Seehaus, Christoph
2
Sung, Eunyoung
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Topper, Michael D.
2
Wright, Julian
2
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Abdelaal, Abdelnasser
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Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
2
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Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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