Glazer, Amihai (contributor); Kanniainen, Vesa (contributor) - 2008
University of Helsinki, FINLAND, Tel +358-9-191-28780, Fax +358-9-191-28781,
E-mail info-hecer@helsinki.fi, Internet www … produced by a …rm not boycotted. Moreover, those organizing
the boycott often want to see other consumers join. The internet … producers (Andersen, 1999).1 The con-
sumers’ concerns may induce a …rm to devote attention to its image.2 Indeed,
the internet …