//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pozharliev, Rumen"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neurowissenschaften"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Advertising
3
Consumer behaviour
3
Neuroscience
3
Neurowissenschaften
3
Werbung
3
Advertising effects
2
Werbewirkung
2
Argument quality
1
Consumer neuroscience
1
Influencer marketing
1
Internet marketing
1
Number of followers
1
Online-Marketing
1
Product quality
1
Produktqualität
1
Social Web
1
Social web
1
Source credibility
1
Viral marketing
1
Virales Marketing
1
advertising effectiveness
1
eye-tracking
1
influencer marketing on Instagram
1
message content
1
social media influencer popularity
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Pozharliev, Rumen
Kenning, Peter
11
Hubert, Anita Mirja
10
Plassmann, Hilke
10
Gutjahr, Gert
6
Karmarkar, Uma R.
5
Smidts, Ale
5
Sánchez-Fernández, Juan
5
Hubert, Marco
4
Preilowski, Bruno
4
Bagozzi, Richard P.
3
Boksem, Maarten A. S.
3
Casado-Aranda, Luis-Alberto
3
Cerf, Moran
3
Linzmajer, Marc
3
Reimann, Martin
3
Venkatraman, Vinod
3
Verbeke, Willem J. M. I.
3
Zaichkowsky, Judith Lynne
3
Agarwal, Sharad
2
Ahlert, Dieter
2
Bechara, Antoine
2
Borawska, Anna
2
Boshoff, Christo
2
Chan, Hang-Yee
2
Clithero, John A.
2
De Angelis, Matteo
2
Dietvorst, Roeland C.
2
Dutta, Tanusree
2
Garcia-Garcia, Manuel
2
Guerreiro, João Pedro Silva Martins
2
Hsu, Ming
2
Huettel, Scott A.
2
Ibáñez-Zapata, José-Ángel
2
Knutson, Brian
2
Krampe, Caspar
2
Krishna, Aradhna
2
Lajante, Mathieu
2
Lee, Nick
2
Mesly, Olivier
2
more ...
less ...
Published in...
All
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
Saved in:
2
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
3
Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->