//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Priester, Joseph R."
~subject:"Brand"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumentenforschung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
2
Markenartikel
2
Relationship marketing
2
Advertising
1
Bewertung
1
Brand image
1
Brand management
1
Creativity
1
Evaluation
1
Information behaviour
1
Informationsverhalten
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Kreativität
1
Markenführung
1
Markenimage
1
Measurement
1
Messung
1
New product development
1
Nike <Firma>
1
Product design
1
Produktentwicklung
1
Produktgestaltung
1
Psychology of advertising
1
Werbepsychologie
1
Werbung
1
convergent
1
divergent
1
innovation
1
new product design
1
problem-solvin
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Book section
Aufsatz im Buch
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
2
Author
All
Priester, Joseph R.
Fournier, Susan
6
Elliott, Richard
4
Aaker, Jennifer
3
Muñiz, Albert M.
3
Sattler, Henrik
3
Aggarwal, Pankaj
2
Ahuvia, Aaron
2
Antorini, Yun Mi
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bauer, Hans H.
2
Benet-Martínez, Verónica
2
Bettman, James R.
2
Bruhn, Manfred
2
Calder, Bobby J.
2
Diller, Hermann
2
Ehrenberg, Andrew S. C.
2
Escalas, Jennifer Edson
2
Esch, Franz-Rudolf
2
Garolera, Jordi
2
Goldsmith, Ronald E.
2
Hellmann, Kai-Uwe
2
Henderson, Geraldine Rosa
2
Iacobucci, Dawn
2
Ji, Mindy F.
2
Lambert-Pandraud, Raphaëlle
2
Langner, Tobias
2
Laurent, Gilles
2
Levy, Sidney J.
2
O'Guinn, Thomas C.
2
Park, C. Whan
2
Pogacar, Ruth
2
Rao, Vithala R.
2
Romaniuk, Jenni
2
Schau, Hope Jensen
2
Schmitt, Bernd
2
Schramm, Matthias
2
Schweiger, Günter
2
Swaminathan, Vanitha
2
more ...
less ...
Published in...
All
Consumer-brand relationships : theory and practice
1
Handbook of brand relationships
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand forgiveness : how close brand relationships influence forgiveness
Donovan, Leigh Anne Novak
;
Priester, Joseph R.
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 184-203)
.
2012
Persistent link: https://www.econbiz.de/10009739818
Saved in:
2
Putting context effects in context : the construction and retrieval as moderated by attitude strength (CARMAS) model of evaluative judgment
Nayakankuppam, Dhananjay
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 305-326)
.
2009
Persistent link: https://www.econbiz.de/10003915627
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->