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~person:"Pruust, Anke"
~subject:"Brand management"
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Meetings made in Germany : die Vermarktung Deutschlands als Kongress- und Eventstandort durch das GCB German Convention Bureau e.V.
Schulze Esking, Julia
;
Stegmann, Ute
;
Pruust, Anke
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 99-117)
.
2009
Persistent link: https://www.econbiz.de/10003786468
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