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~person:"Prykop, Catja"
~subject:"Consumer goods marketing"
~type_genre:"Hochschulschrift"
~type_genre:"Ratgeber"
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Prykop, Catja
Dahm, Markus H.
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Düerkop, Henrike
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Feige, Stephan
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Klapper, Daniel
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Schlichthorst, Marisa
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Schröder, Hans-Ulrich
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Markenwertsteigerung durch Szenen
Prykop, Catja
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2005
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