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~person:"Pulh, Mathilde"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Pulh, Mathilde
Kappelman, Leon A.
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International journal of arts management
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Museums, consumers, and on-site experiences
Mencarelli, Rémi
;
Marteaux, Séverine
;
Pulh, Mathilde
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10003989432
Saved in:
2
Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer trends
Pulh, Mathilde
;
Marteaux, Séverine
;
Mencarelli, Rémi
- In:
International journal of arts management
10
(
2008
)
3
,
pp. 4-20
Persistent link: https://www.econbiz.de/10003737746
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