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~person:"Qian, Zhengming"
~subject:"Business-to-business marketing"
~subject:"United States"
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Business-to-business marketing
United States
KMU
4
Multinationales Unternehmen
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SME
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Transnational corporation
4
Diversification
3
Diversifikation
3
Firm performance
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Globalisierung
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Globalization
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High technology
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Hochtechnologie
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International market entry
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Internationaler Markteintritt
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Strategic alliance
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Strategische Allianz
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Unternehmenserfolg
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International business
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"born globals"
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Born globals
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Brand affect
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Brand image
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Business start-up
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Capability-based stigma
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Consumer behaviour
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Crisis management
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Early international commitment
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Early internationalization
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Entrepreneurship education
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Explicit and implicit achievement motives
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Foreign customers
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Gründungsausbildung
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Qian, Zhengming
Li, Lee
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Gaber, Brian
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Li, Guo
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Ng, Peggy M. L.
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Qian, Gongming
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Sanning, Lee W.
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International marketing review
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Early internationlization and performance of small high-tech "born-globals"
Li, Lee
;
Qian, Gongming
;
Qian, Zhengming
- In:
International marketing review
29
(
2012
)
5
,
pp. 536-561
Persistent link: https://www.econbiz.de/10009661230
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