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~person:"Quente, Christopher"
~person:"Schulz, Sebastian"
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Handbook of research on mobile marketing management
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Brand driven mobile marketing : 5 theses for today and tomorrow
Quente, Christopher
- In:
Handbook of research on mobile marketing management
,
(pp. 468-483)
.
2010
Persistent link: https://www.econbiz.de/10003919402
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Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
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