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~person:"Quester, P.G."
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Quester, P.G.
Quester, P. G.
3
Aurifeille, J.-M.
2
Conduit, J.
2
Lockshin, L.
2
Spawton, T.
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Beverland, Michael B.
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Cooksey, R. W.
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International marketing review
2
International business review : the official journal of the European International Business Academy
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Global vs international involvement-based segmentation: A cross-national exploratory study
Aurifeille, J.-M.
;
Quester, P.G.
;
Lockshin, L.
;
Spawton, T.
- In:
International marketing review
19
(
2002
)
4-5
,
pp. 369-386
Persistent link: https://www.econbiz.de/10006262096
Saved in:
2
Global vs international involvement-based segmentation: A cross-national exploratory study
Aurifeille, J.-M.
;
Quester, P.G.
;
Lockshin, L.
;
Spawton, T.
- In:
International marketing review
19
(
2002
)
4
,
pp. 369-386
Persistent link: https://www.econbiz.de/10006262910
Saved in:
3
Standardisation, Centralisation and Marketing in Multinational Companies
Quester, P.G.
;
Conduit, J.
- In:
International business review : the official journal of …
5
(
1996
)
4
,
pp. 395-422
Persistent link: https://www.econbiz.de/10005991762
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