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~person:"Raabe, Thorsten"
~person:"Wolff, Michael"
~subject:"Portfoliomanagement"
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Portfoliomanagement
Betriebliche Portfoliostrategie
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Corporate portfolio strategy
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Strategisches Management
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Brand management
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Desinvestition
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Disinvestment
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Einzelhandel
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Handelsmarke
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Händler
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Industrie
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Marke
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Markenführung
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Markenpolitik
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Raabe, Thorsten
Wolff, Michael
Schnorr, Stephan
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Alfs, Marius
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Alter, Wolfgang
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Bakker, Diederich
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Grimm, Reinhard
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Hirzel, Matthias
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Lorenz, Marcus
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Niklas, Cornelia
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Schuller, Markus
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Wilhelmer, Raimund
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Blecker, Thorsten
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Froese, Jan
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Gunnesch, Markus
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Karl, Tanja
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Kreutzfeldt, Jochen
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Levin, Ginger
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Siebenhüner, Bernd
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Wyzalek, John
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Schriftenreihe Strategisches Management
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ECONIS (ZBW)
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Idealtypen der Rückzugsformierung : dreidimensionale Betrachtung strategischer Rückzugsprozesse
Gunnesch, Markus
-
2016
Persistent link: https://www.econbiz.de/10011453021
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Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers
Bakker, Diederich
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2015
Persistent link: https://www.econbiz.de/10010463395
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