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~person:"Raabe, Thorsten"
~subject:"Portfoliomanagement"
~type_genre:"Thesis"
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Portfoliomanagement
Betriebliche Portfoliostrategie
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Brand management
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Corporate portfolio strategy
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Einzelhandel
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Handelsmarke
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Händler
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Marke
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Markenführung
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Raabe, Thorsten
Alfs, Marius
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Bakker, Diederich
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Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers
Bakker, Diederich
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2015
Persistent link: https://www.econbiz.de/10010463395
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