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~person:"Raghubir, Priya"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~subject:"Perception"
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The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
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