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~person:"Rahman, Zillur"
~subject:"Brand"
~type_genre:"Article in journal"
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Beziehungsmarketing
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Brand loyalty
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Brand management
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Consumer behaviour
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Markenführung
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Markentreue
4
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Rahman, Zillur
Dawes, John
7
Han, Heesup
6
Huang, Chao-Chin
4
Augusto, Mário Gomes
3
Fang, Shih Chieh
3
Fatma, Mobin
3
Fetscherin, Marc
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Khan, Imran
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Kim, Jinkyung Jenny
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Leckie, Civilai
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Loureiro, Sandra Maria Correia
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Meyer-Waarden, Lars
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Nandy, Subarna
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Ramakrishnan, Ruchika
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Ali, Rizwan
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Alnawas, Ibrahim
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Astakhova, Marina
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Athanasopoulou, Pinelopi
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Back, Ki-Joon
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Bang, Nguyen
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Block, Martin P.
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Botha, Elsamari
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Byun, Kyung-Ah
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Chrysochou, Polymeros
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Ekinci, Yuksel
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Giovanis, Apostolos
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Giovanis, Apostolos N.
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The international journal of bank marketing : IJBM
1
The journal of product & brand management
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ECONIS (ZBW)
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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
2
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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