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~person:"Rajala, Risto"
~subject:"Customer value"
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Search: subject:"B-to-B-Marketing"
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Customer value
B-to-B-Marketing
4
Business-to-business marketing
4
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3
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3
Betriebliche Wertschöpfung
2
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Rajala, Risto
Keränen, Joona
7
Bolton, Ruth N.
4
Eggert, Andreas
4
Hinterhuber, Andreas
4
Hutt, Michael D.
4
Kleinaltenkamp, Michael
4
Kumar, V.
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Walker, Beth A.
4
Liozu, Stephan
3
Russo, Ivan
3
Aarikka-Stenroos, Leena
2
Anderson, James C.
2
Belz, Christian
2
Billett, Matthew T.
2
Burton, Jamie
2
Cabiddu, Francesca
2
Chatterjee, Sharmila C.
2
Cobelli, Nicola
2
Confente, Ilenia
2
Cova, Bernard
2
Elgeti, Laura
2
Frow, Pennie
2
Gligor, David M.
2
Griffin, Abbie
2
Haas, Alexander
2
He, Jiaxun
2
Hilton, Toni
2
Jalkala, Anne
2
Kirchberger, Markus
2
Parvinen, Petri
2
Payne, Adrian
2
Salonen, Anna
2
Schmitz, Christian
2
Selnes, Fred
2
Tecklenburg, Tim
2
Töytäri, Pekka
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
2
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1
Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko
;
Rajala, Risto
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
Saved in:
2
Value-based selling : an organizational capability perspective
Töytäri, Pekka
;
Rajala, Risto
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 101-112
Persistent link: https://www.econbiz.de/10010530571
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