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~person:"Ranchhod, Ashok"
~person:"Ross, Stephen A."
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Konsumentenverhalten
Markenimage
Conceptual model
3
Brand image
2
Brand management
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Consumer behavior
2
Consumer behaviour
2
Focus group discussion
2
India
2
Luxury branding
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Markenführung
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Athlete
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Athletes
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Higher education institution
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Indien
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Luxury goods
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Sportler
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Ranchhod, Ashok
Ross, Stephen A.
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Sport management review
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The journal of product & brand management
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ECONIS (ZBW)
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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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2
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
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