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~person:"Ranchhod, Ashok"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~subject:"Marktforschung"
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The journal of product & brand management
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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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