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~person:"Rangarajan, Deva"
~person:"Werani, Thomas"
~subject:"Economics"
~subject:"Lieferantenmanagement"
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Search: subject:"B-to-B-Marketing"
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Economics
Lieferantenmanagement
B-to-B-Marketing
13
Business-to-business marketing
13
Supplier relationship management
10
Business-to-Business-Marketing
8
Salespeople
8
Verkaufspersonal
8
Selling
7
Verkauf
7
Beziehungsmarketing
6
Relationship marketing
6
Beschaffung
4
Procurement
4
Consumer behaviour
3
Deutschland
3
Germany
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Sales management
3
Aufsatzsammlung
2
Business ethics
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Buyer-seller relationship
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Controlling
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Decision theory
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Economic ethics
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Entscheidungstheorie
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Kundenbindung
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Management control
2
Marketingstrategie
2
Metaanalyse
2
Sales
2
Social Web
2
Social web
2
Theorie
2
Theory
2
Unternehmensethik
2
Wertorientiertes Management
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English
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Author
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Rangarajan, Deva
Werani, Thomas
Svensson, Göran
21
Kleinaltenkamp, Michael
19
Ulaga, Wolfgang
12
Naudé, Peter
11
Høgevold, Nils M.
10
Kowalkowski, Christian
10
Sharma, Arun
10
Jacob, Frank
9
Johnston, Wesley J.
9
Keränen, Joona
9
Sharma, Piyush
9
Sridhar, Shrihari
9
Casidy, Riza
8
Corsaro, Daniela
8
Rodríguez, Rocío
8
Homburg, Christian
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Geile, Andrea
6
Grewal, Rajdeep
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Otero-Neira, Carmen
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Evanschitzky, Heiner
5
Geiger, Ingmar
5
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Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of personal selling & sales management : JPSSM
1
Lehrbuch
1
Neue betriebswirtschaftliche Forschung : Nbf
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
1
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1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
Understanding sales enablement in complex B2B companies : uncovering similarities and differences in a cross-functional and multi-level case study
Lauzi, Fabian
;
Westphal, Jörg
;
Rangarajan, Deva
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 47-64
Persistent link: https://www.econbiz.de/10014227527
Saved in:
3
Sales complexity and value appropriation : a taxonomy of sales situations
Rangarajan, Deva
;
Hochstein, Bryan
;
Nagel, Duane
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2298-2314
Persistent link: https://www.econbiz.de/10013455402
Saved in:
4
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
5
Evaluation of salespeople by the purchasing function : implications for the evolving role of salespeople
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Hochstein, Bryan
; …
- In:
Journal of personal selling & sales management : JPSSM
40
(
2020
)
4
,
pp. 289-305
Persistent link: https://www.econbiz.de/10012395131
Saved in:
6
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 171-184
Persistent link: https://www.econbiz.de/10011707114
Saved in:
7
How should successful business models be configured? : results from an empirical study in business-to-business markets and implications for the change of business models
Werani, Thomas
;
Freiseisen, Bernhard
; …
- In:
Journal of business economics : JBE
86
(
2016
)
6
,
pp. 579-609
Persistent link: https://www.econbiz.de/10011667141
Saved in:
8
Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
;
Gaubinger, Kurt
;
Kindermann, Harald
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515212
Saved in:
9
Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
;
Gaubinger, Kurt
;
Kindermann, Harald
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014013032
Saved in:
10
Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
-
2006
Persistent link: https://www.econbiz.de/10004920207
Saved in:
1
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