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~person:"Rao, Ram C."
~person:"Steffes, Erin M."
~subject:"Loyalty program"
~subject:"Risikomanagement"
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Loyalty program
Risikomanagement
Credit card industry
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Kreditkartengesellschaft
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Customer value
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Kundenbindungsprogramm
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Rao, Ram C.
Steffes, Erin M.
Murthi, B. P. S.
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Steffes, Erin
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Journal of financial services marketing : JFSM
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What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
2
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
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