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~person:"Rath, Johannes"
~person:"Roper, Stuart"
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Rath, Johannes
Roper, Stuart
Baumgarth, Carsten
224
Binckebanck, Lars
22
Schmidt, Holger J.
19
Boltz, Dirk-Mario
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Evanschitzky, Heiner
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Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
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ECONIS (ZBW)
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Fresh perspectives on brand management : editorial
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Schmidt, Holger J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 973-980
Persistent link: https://www.econbiz.de/10012395417
Saved in:
2
Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395599
Saved in:
3
Was ist wichtig bei der Partnerselektion im Rahmen von Co-Advertising?
Baumgarth, Carsten
;
Rath, Johannes
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
3
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003880934
Saved in:
4
Was ist wichtig bei der Partnerselektion im Rahmen von Co-Advertising?
Baumgarth, Carsten
;
Rath, Johannes
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
3
,
pp. 21-29
Persistent link: https://www.econbiz.de/10009854234
Saved in:
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