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~person:"Rather, Raouf Ahmad"
~subject:"Beziehungsmarketing"
~subject:"Social web"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Social web
Consumer behaviour
21
Konsumentenverhalten
21
Relationship marketing
19
Brand management
11
Customer satisfaction
11
Kundenzufriedenheit
11
Markenführung
11
Social Web
8
Customer integration
7
Holiday behaviour
7
Kundenintegration
7
Urlaubsverhalten
7
Brand image
6
Dienstleistungsqualität
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Internet marketing
6
Markenimage
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Online-Marketing
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Service quality
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Tourism marketing
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Tourismusmarketing
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Coronavirus
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Brand loyalty
4
Confidence
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Customer brand engagement
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Markentreue
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Tourism
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Tourism industry
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Tourismuswirtschaft
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Vertrauen
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Gastgewerbe
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Hospitality industry
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Tourismus
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customer engagement
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customer experience
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satisfaction
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Rather, Raouf Ahmad
Han, Heesup
40
Hollebeek, Linda D.
36
Mattila, Anna S.
31
Loureiro, Sandra Maria Correia
27
Filieri, Raffaele
20
Kumar, V.
20
Prentice, Catherine
20
Verhoef, Peter C.
20
Bang, Nguyen
19
Klaus, Philipp
19
Khan, Imran
18
Quach, Sara
18
Ahn, Jiseon
17
Dwivedi, Yogesh Kumar
17
Gil Saura, Irene
17
Grewal, Dhruv
17
Wong, IpKin Anthony
17
Balaji, M. S.
16
So, Kevin Kam Fung
16
Bilgihan, Anil
15
Das, Gopal
15
Flavián Blanco, Carlos
15
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
Veloutsou, Cleopatra
15
Vrontis, Demetris
15
Evanschitzky, Heiner
14
Gustafsson, Anders
14
Ko, Eunju
14
Kumar, Vikas
14
Park, Jungkun
14
Rahman, Zillur
14
Rita, Paulo
14
Sesé, F. Javier
14
Tanford, Sarah
14
Walsh, Gianfranco
14
Lemon, Katherine N.
13
McDonald, Heath
13
Roy, Sanjit
13
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Journal of retailing and consumer services
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of hospitality management
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
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Journal of vacation marketing
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The service industries journal
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Tourism review
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Vision : the journal of business perspective
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ECONIS (ZBW)
21
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
5
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
6
Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions
Ghali, Zohra
;
Rather, Raouf Ahmad
;
Khan, Imran
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 112
Persistent link: https://www.econbiz.de/10014462323
Saved in:
7
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
8
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
9
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
10
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
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