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~person:"Rather, Raouf Ahmad"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Consumer behaviour
5
Internet marketing
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Konsumentenverhalten
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Social Web
5
Social web
5
Relationship marketing
4
Brand management
3
Coronavirus
3
Holiday behaviour
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Markenführung
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Urlaubsverhalten
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Customer brand engagement
2
Customer integration
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Customer satisfaction
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Kundenintegration
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Kundenzufriedenheit
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Social media
2
Behavioral intention
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Brand image
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COVID-19 tourism pandemic
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Co-creation
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Consumer involvement
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Designation of origin
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Destinationsmanagement
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Ducoffe's model
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Elaboration liekelihood model (ELM)
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Fear of COVID-19
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Gamification
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Aufsatz in Zeitschrift
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Rather, Raouf Ahmad
Harrigan, Paul
11
Rahman, Zillur
7
Karjaluoto, Heikki
6
Kumar, V.
6
Loureiro, Sandra Maria Correia
6
Rita, Paulo
6
Ahuja, Vandana
5
Bilgihan, Anil
5
Hollebeek, Linda D.
5
Ko, Eunju
5
Kumar, Vikas
5
Palmatier, Robert W.
5
Schumann, Jan Hendrik
5
Straker, Karla
5
Verhoef, Peter C.
5
Weaven, Scott
5
Wrigley, Cara
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Carlson, Jamie
4
Casidy, Riza
4
Grewal, Dhruv
4
Hajli, Nick
4
Ivens, Björn Sven
4
Johnson, Lester W.
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Labrecque, Lauren I.
4
Luoma-aho, Vilma
4
Mathur, Manisha
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Plangger, Kirk
4
Soutar, Geoffrey N.
4
Thaichon, Park
4
Torres, Ivonne M.
4
Verlegh, Peeter
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Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality and tourism insights
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
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1
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
2
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
3
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
4
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
Saved in:
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