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~person:"Ratten, Vanessa"
~subject:"Cloud computing"
~subject:"Data protection"
~type_genre:"Book section"
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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Social cognitive theory and the technology acceptance model in the cloud computing context : the role of social networks, privacy concerns and behavioural advertising
Ratten, Vanessa
- In:
Adoption of innovation : balancing internal and …
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(pp. 43-56)
.
2015
Persistent link: https://www.econbiz.de/10011301932
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