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~person:"Rauschnabel, Philipp A."
~subject:"Mixed reality"
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Mixed reality
Virtual reality
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Virtuelle Realität
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augmented reality
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Consumer behaviour
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Innovation adoption
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Augmented reality
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Rauschnabel, Philipp A.
Alalwan, Ali Abdallah
1
Balakrishnan, Janarthanan
1
Bec, Alexandra
1
Bruni, Roberto
1
Bräker, Julia
1
Buhalis, Dimitrios
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Calisto, Maria de Lurdes
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Cham Tat Huei
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Chan, Hing Kai
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Darlin Apasrawirote
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Eugene Cheng-xi Aw
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Fan, Xiaojun
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Felix, Reto
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He, Jun
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Hew, Jun-Jie
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Hinsch, Chris
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Hughes, David Laurie
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Ickerott, Ingmar
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Jain, Varsha
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Jiang, Xinyu
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Khakpour, Alireza
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Maneerut Chatrangsan
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Journal of business research : JBR
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
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2
Antecedents to the adoption of augmented reality smart glasses : a closer look at privacy risks
Rauschnabel, Philipp A.
;
He, Jun
;
Ro, Young Kyun
- In:
Journal of business research : JBR
92
(
2018
),
pp. 374-384
Persistent link: https://www.econbiz.de/10011925497
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