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~person:"Ray, Sugata"
~subject:"Großbritannien"
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Ray, Sugata
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Can brands circumvent marketing regulations? : exploiting umbrella branding in financial markets
Lu, Yan
;
Mitra, Debanjan
;
Musto, David K.
;
Ray, Sugata
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10012183075
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