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~person:"Read, Stuart"
~subject:"Business model"
~subject:"Customer integration"
~subject:"Value co-creation"
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Service-Dominant Logic
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Service-dominant logic
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Betriebliche Wertschöpfung
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Customer value
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Kundenintegration
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Marketing theory
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Read, Stuart
Vargo, Stephen L.
7
Böhmann, Tilo
6
Edvardsson, Bo
6
Hughes, Tim
6
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4
Hilton, Toni
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Tronvoll, Bård
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Shamim, Amjad
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Vafeas, Mario
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Weiß, Peter
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AMS review : official publication of the Academy of Marketing Science
1
Journal of business venturing
1
Journal of the Academy of Marketing Science
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Co-creative entrepreneurship
Karami, Masoud
;
Read, Stuart
- In:
Journal of business venturing
36
(
2021
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012591687
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2
Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
Saved in:
3
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
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