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~person:"Regier, Stefanie"
~subject:"Automotive industry"
~subject:"Online-Marketing"
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Automotive industry
Online-Marketing
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Sportartikelbranche
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Brand management
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Regier, Stefanie
Nowak, Gerhard
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Abou Nabout, Nadia
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Ambos, Björn
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Bulut, Cengizhan
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Byon, Kevin K.
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Choi, Jun Woo
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Heo, Yoon
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Reihe: Marketing, IT und Social Media
1
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ECONIS (ZBW)
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Sportmarkenführung in Social Networks
Regier, Stefanie
;
Krüger, Kevin
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 273-294)
.
2014
Persistent link: https://www.econbiz.de/10010354041
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2
Co-Branding als strategische Option der Luxusmarkenführung : eine empirische Untersuchung
Regier, Stefanie
;
Bulut, Cengizhan
-
2012
-
1. Auflage
Persistent link: https://www.econbiz.de/10012878637
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