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~person:"Regier, Stefanie"
~subject:"Luxury goods"
~subject:"Markenartikel"
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Luxury goods
Markenartikel
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Regier, Stefanie
Kaempfer, Ines
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Qian, Xiaolei
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Smyth, Russell
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Bulut, Cengizhan
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Goldman, Robert
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Reihe: Marketing, IT und Social Media
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Co-Branding als strategische Option der Luxusmarkenführung : eine empirische Untersuchung
Regier, Stefanie
;
Bulut, Cengizhan
-
2012
-
1. Auflage
Persistent link: https://www.econbiz.de/10012878637
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Erfolgreich loyale Kunden managen : Bestimmungsfaktoren der Markenloyalität im Sportartikelsektor ; eine kausalanalytische Studie
Huber, Frank
;
Regier, Stefanie
;
Wilhelmi, Sabine
-
2005
Persistent link: https://www.econbiz.de/10003233148
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