//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Regier, Stefanie"
~subject:"Markenführung"
~subject:"Privater Fernsehsender"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand equity"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Privater Fernsehsender
Brand image
1
Brand management
1
Broadcasting industry
1
Commercial television
1
Deutschland
1
Fernsehsender
1
Germany
1
Markenimage
1
Markenpolitik
1
Markenwert
1
Media industries
1
Mediensektor
1
Rundfunkanstalt
1
Rundfunksender
1
Television industry
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Graue Literatur
Non-commercial literature
1
Language
All
German
1
Author
All
Regier, Stefanie
Crass, Dirk
2
Czarnitzki, Dirk
2
Dąbrowski, Dariusz
2
Schivinski, Bruno
2
Toole, Andrew A.
2
Aboulzahab, Mona
1
Auer, Ludwig von
1
Bains, Karnika
1
Bauer, Hans H.
1
Baumgarth, Carsten
1
Binckebanck, Lars
1
Dewani, Prem Prakash
1
Fischer, Stefan
1
Huber, Frank
1
Jaiswal, Anand Kumar
1
Kuntner, Tobias
1
Malhan, Mohit
1
Mäder, Ralf
1
Pfrang, Dominique C.
1
Trede, Mark
1
Valtin, Alexandra
1
Witmaier, Alexander
1
more ...
less ...
Published in...
All
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Was ist ein Fernsehsender wert? : zum Einfluss der Markenpersönlichkeit auf den Markenwert bei Medienmarken
Huber, Frank
;
Regier, Stefanie
;
Aboulzahab, Mona
-
2006
Persistent link: https://www.econbiz.de/10013439543
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->